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wild, strong & free

The Brief

Peita Innes Anderson is an alcohol ink and acrylic painter on the Mornington Peninsula. 

The brief was to create a simple and clean identity for Peita that forms a connection to her art and her personal brand. Peita has been using the title ‘Art by Peita’ but in the art world, building brand awareness for her full name is also very important. The challenge was to incorporate both of these text elements.

Peita signs all her paintings with her initials which spell a name in its own, PIA. Her signature was used to create an identity that has simplicity but also reflects the natural freedom that we see in her art. Consistency between the signed art and her identity will work on improving brand awareness through visual repetition.

Peita is inspired by the natural world, particularly waves at the point just before they crash. Waves at this point have so much force and strength behind them. As a person Peita is not afraid to challenge the status quo, seeking her own freedoms from society’s norms. The brand mark in the identity goes 'outside the lines' signifying Peita's bravery to be free from the status quo.

 

This gives me three key words to work with. Wild, Strong and Free.

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COLOUR & TYPOGRAPHY

Natural ocean colours commonly found in Peita's art

Morning Mist
#E9ECF5
PMS 663 C
C4. M4. Y1 K.0
Aqua Bay
#88D2D8
PMS 631 C
C44. M0. Y16 K.0
Violet Skiies
#6A94B8
PMS 646 C
C61. M34. Y14 K.0
Deep Ocean
#0A3141
PMS 5395 C
C94. M70. Y52 K.50
Montserrat 

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Identity Design

Bonnie ten Hoorn

Alcohol Artwork

Peita Innes Anderson

Photography

Copyright Peita Innes Anderson