Bonnie ten HoornJun 13, 20202 minHow to create brand resonanceThe very first thing to remember about branding is that its power lives in the minds and hearts of your customers. The ultimate end goal...
Bonnie ten HoornJun 13, 20202 minBrand Evangelism and Brand Avoidance I had some people over not long ago and I was shocked when someone had a go at me for using Apple products. "People who use Apple think...
Bonnie ten HoornJun 13, 20202 minCriteria for choosing brand elementsMake sure your logo portrays who you are, what you do an what you stand for.