Bonnie ten Hoorn Jun 13, 2020 2 min How to create brand resonance The very first thing to remember about branding is that its power lives in the minds and hearts of your customers. The ultimate end goal...
Bonnie ten Hoorn Jun 13, 2020 2 min Brand Evangelism and Brand Avoidance I had some people over not long ago and I was shocked when someone had a go at me for using Apple products. "People who use Apple think...
Bonnie ten Hoorn Jun 13, 2020 2 min Criteria for choosing brand elements Make sure your logo portrays who you are, what you do an what you stand for.
