CREATING SHARED VALUE

For so long, business and society have been segregated. Business has been seen as the big bad wolf, the enemy to social progress. I believe that isn't true. Capitalism has the ability to meet the needs of society, create jobs, build wealth and improve efficiencies. The shared value approach is about generating profit and corporate performance while addressing social needs and challenges. I believe that business can be done with kindness. With shared value, we all have something to gain. 

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My name is Bonnie ten Hoorn, I am a marketing and sustainability student helping small businesses and individuals make small changes for good.